Apr 30
Vittoria, mio core
Les Schirato, the CEO of Cantarella Bros, says it was not easy to introduce strong coffee to Australia. Initially, Schirato was laughed at when he tried to persuade supermarket owners to distribute Cantarella’s products. At that time, it seemed impossible to make Australians drink strong coffee. Schirato persevered and his persistence paid off. Cantarella now controls 43 per cent of the domestic pure coffee market. Schirato, who has been at the helm of the company since 1993, is proud of his achievements. The Australian Financial Review, May 2008
