Dunkin’ Donuts, the world’s largest coffee and baked goods chain, has announced new agreements with both the Hess Corporation and Sara Lee’s Foodservice Division designed to expand on the franchise’s existing target market.
Dunkin’ Donuts has signed an agreement with Hess Corporation to offer its coffee and donuts in a new self-service station in many of Hess’ gas-convenience locations throughout the country. Dunkin’ Donuts’ presence within Hess Stores will roll out in January, primarily outside of New England. The new Dunkin’ Donuts self-service stations will offer customers coffee, hot chocolate and donuts.
Dunkin’ Donuts and Sara Lee Foodservice have partnered to offer self-service coffee stations in locations such as office building break rooms, cafeterias and other venues with large foodservice operations. Dunkin’ Donuts will collaborate with Sara Lee Foodservice to identify appropriate locations for the Dunkin’ Donuts self-service format.
In recent years, as Dunkin’ Donuts has evolved from a regional chain into a national brand, it has established partnerships with other prominent brands including JetBlue, Aramark and SoBe. In February, Dunkin’ Donuts announced a partnership with Procter & Gamble to launch Dunkin’ Donuts coffee at retail outlets nationwide.
Dunkin’ Donuts is committed to expanding its number of existing US stores, moving into new markets while expanding in its current cities. Within the past year, the company has launched plans or entered into agreements for significant expansion in Las Vegas, Indianapolis, Phoenix, Dallas, Austin and Houston, among others. Dunkin’ Donuts’ first Las Vegas store set a company opening week sales record, making Las Vegas the site of the most successful new store opening in Dunkin’ Donuts’ 57-year history.
