For most people, a cup of hot coffee is the only way to start a day. Since 2001, Adelaide has enjoyed the aroma and taste of Bean Bar coffees, with more than 20,000 cups served each week from its six outlets. The growing demand for quality will see another four Bean Bar stores open in the city’s CBD by July next year. Bean Bar master franchisor Ron Basset said the introduction of coffee outlets in service stations is a bonus as it encourages people to ditch the instant cup of coffee in favour of the specialised espresso. ”Consumers are becoming more discriminating in their coffee tastes,” he said. ”Cafes and coffee outlets not meeting this emerging standard are being left behind.” The popular coffee chain will soon launch its new colour, logo and slogan, ”Double or Nothing”, and early next year, will broaden its service with new mobile coffee vans. In the booming coffee market, Bean Bar stays one step ahead by monitoring customer reactions and continually improving its products. Sunday Mail (Adelaide), November 11.
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