Greg Norman, the Great White Shark, is selling great Australian beef to US restaurants and luxury food stores as part of a joint venture with Australian Agricultural Co. The venture’s wares are showcased in a Los Angeles and New York supermarket promotion throughout January organised by Austrade, Tourism Australia and the Trade Department. More than 40 Australian food and wine producers will be showcased but it kicked off with a focus on two Queensland businesses —the Greg Norman Australian Prime venture and OBE Beef. Pat Dempsey, manager of branded beef at AACo, Australia’s largest cattle-farming business, said GNAP began US sample shipments in 2006, had steady initial interest and has seen a surge in the past six months. GNAP supplies the luxury Nobu restaurant and Bristol Farms which has 15 high-end retail LA stores. GNAP is looking to sell into new markets. The Courier Mail (Brisbane), January 12.
Jan 13
