Aug 10

Jacques Reymond was announced as the Lavazza Restaurant of the Year and Delaware North - Melbourne Zoo took out the Caterer of the Year at the 2008 Restaurant & Catering Victoria Awards for Excellence on Tuesday the 5th of August held at Peninsula, Atlantic South Wharf, Docklands.

Over 475 attendees were first treated to a unique performance by La Prima before MC Helen Razer kicked of the formalities. In her unique way she entertained the many restaurateurs and catering professionals while announcing this year’s Award Recipients.

A posthumous award went to Donleavy Fitzpatrick as the sixth Victorian Restaurant & Catering Australia Lifetime Achiever. His contribution to industry particularly his influence in changing the liquor licensing laws in the late 80’s and early 90’s had to be acknowledged. It is largely due to Don’s effort’s to push boundaries and force change, Victorians are able to sit on the street and enjoy a glass of wine/coffee and have the choice to eat or not. Don lost his battle with Brain Cancer in February 2008, so accepting on his behalf was family friend, Janet Galpin.
Melbourne Food & Wine Events Professional Development Award

Crown Limited Melbourne

Restaurant & Catering Australia Fine Wine Partners and Henschke Life Time Achievement Award

Awarded posthumously to Donleavy Fitzpatrick

Asian Restaurant

Winner: Koko - Melbourne

Finalist: Ocha Restaurant - Kew

Finalist: Red Spice Road - Melbourne

Finalist: Hanabishi - Melbourne

HostPlus Breakfast Restaurant

Winner: Richmond Hill Café e Larder - Richmond

Finalist: Ferguson Street Provisions - Williamstown

Finalist: Replete Providore - Hawthorn

Finalist: Provisions Food Store - Camberwell

Riviana Foods Café Restaurant

Winner: Café Vue - Melbourne

Finalist: Truly Scrumptious - Mentone

Finalist: Ludo Café - Melbourne

Finalist: Café Stradina - Glenroy

Café Restaurant - Regional

Winner: The Red Hill Brewery - Red Hill

Finalist: Ambrosia Café - Bar - Foodstore - Berwick

Finalist: Merricks General Store - Merricks

Finalist: Post Office Café - Office 3564 - Echuca

OAMPS Chinese Restaurant

Winner: Silks - Melbourne

Finalist: Flower Drum - Melbourne

Finalist: Chine on Paramount - Melbourne

Finalist: Yum Cha Dragon Chinese BBQ & Restaurant - Docklands

Coffee Shop

Winner: Convent Bakery - Abbotsford

Finalist: Book Talk - Richmond

Finalist: Coffee Club Knox Ozone - Knox City

Finlease European Restaurant

Winner: Bistro Vue - Melbourne

Finalist: MoVida - Melbourne

Finalist: Peridot Lake Estate Restaurant - Main Ridge

Finalist: the brasserie by Philippe Mouchel - Melbourne

Family Establishment

Winner: Maribyrnong Boathouse - Moonee Ponds

Finalist: Nosh @ Newport - Newport

Finalist: Sage at Parkhill - Berwick

Finalist: The Cosy Kangaroo - Bright

red + white Fine Dining Restaurant

Winner: Jacques Reymond - Windsor

Finalist: Circa, the Prince - St Kilda

Finalist: La Petanque - Main Ridge

Finalist: Vue de monde - Melbourne

Indian Restaurant

Winner: Bukhara - Warragul

Finalist: Cafe Saffron Indian Restaurant - Ivanhoe

Finalist: Bhoj Indian Restaurant - Docklands

Finalist: Gharana Indian & Pakistani Restaurant - Albert Park

Informal Dining Restaurant

Winner: Oyster Little Bourke - Melbourne

Finalist: Amello - St Kilda

Finalist: La Luna - Carlton North

Finalist: Punch Lane - Melbourne

Hospitality Training Australia Informal Dining Restaurant - Regional

Winner: Bamboo - Rye

Finalist: Gigi’s of Beechworth

Finalist: The Rocks - Mornington

Finalist: The Boyz for Brekkie - Mornington

Barilla Italian Restaurant

Winner: Tutto Bene - Southbank

Finalist: Agro Dolce - Forest Hill

Finalist: Centonove - Kew

Finalist: Gran Sasso Ristorante Italiano - Edithvale

American Express Modern Australian Restaurant

Winner: ezard - Melbourne

Finalist: Mercer’s Restaurant - Eltham

Finalist: Interlude - Fitzroy

Finalist: Wine House - Southbank

HostPlus Modern Australian - Regional

Winner: Oscar W’s Wharfside, RedGum Grill & DeckBar - Echuca

Finalist: The Long Table - Mornington

Finalist: Pettavel Winery & Restaurant - Waurn Ponds

Finalist: Astra Lodge - Falls Creek

Fine Food Australia New Restaurant

Winner: Maha Bar and Grill - Melbourne

Finalist: The French Corner Restaurant - Highett

Finalist: The Vines of Red Hill - Red Hill

Finalist: Nobu - Melbourne

Fonterra Pizza Restaurant

Winner: Ladro - Fitzroy

Finalist: Pizza Verde - Kyneton

Finalist: Bluestone Lounge Bar - Melbourne

PPCA Pub / Club / Tavern Restaurant

Winner: The Grand Hotel - Richmond

Finalist: Lamaro’s - South Melbourne

Finalist: Overflow Café & Wine Bar - Mount Waverley

Finalist: Vine Hotel - Collingwood

Westpac Restaurant in a Winery

Winner: Salix - Merricks North

Finalist: Montalto Vineyard & Olive Grove - Red Hill South

Finalist: Ten Minutes by Tractor - Main Ridge

Finalist: Max’s at Red Hill - Red Hill

Seafood Restaurant

Winner: Esposito at Toofey’s - Carlton

Finalist: Fisherman’s Pier - Geelong

Finalist: Live Bait - Docklands

Finalist: Fish Seafood Grill and Rotisserie - Waterfront City

Specialty Cuisine Restaurant

Winner: Verge - Melbourne

Finalist: S.Komatsu - Melbourne

Finalist: Nudel Bar - Melbourne

Finalist: Bluefire Churrascaria Grill & Bar - Docklands

Meat & Livestock Australia Steak Restaurant

Winner: The Point - Albert Park

Finalist: Steakhouse New Quay - Docklands

Finalist: Mediterraneo Charcoal Grill - Albert Park

Finalist: Parkers Steakhouse - Geelong

Thai Restaurant

Winner: Paladarr Thai Issan - Alphington

Finalist: Isthmus of Kra, Nonya Thai - South Melbourne

Finalist: Little Thai Princess - Glen Iris

Chef’s on the Run/CMD Tourism Restaurant

Winner: Lake House - Daylesford

Finalist: Chris’ at Beacons Point - Apollo Bay

Finalist: Gingerboy - Melbourne

Finalist: Stefano’s - Melbourne

VIP Personnel Corporate Caterer

Winner: Spotless at Delioitte- Melbourne

Finalist: Crave Catering - South Yarra

Finalist: Elizabeth Andrews Corporate Catering - Melbourne

Finalist: River house Catering - St Kilda South

Finalist: Zouki - Clayton

APRA Function Centre Caterer

Winner: Atlantic Group - Docklands

Finalist: Tasteful Occasions at Amstel - Cranbourne

Finalist: Sixteen Ellis Street - South Yarra

Finalist: Epicure Catering - Zinc at Federation Square - Melbourne

Finalist: Red Scooter - St Kilda East

Finalist: Crown Events - Million Dollar Lunch - Melbourne

Site / Industrial Caterer

Winner: Spotless - Geelong Grammar

Finalist: Contemporary Catering - Overton Lea Aged Care

Finalist: Zouki - Monash Medical Centre

Venue Caterer

Winner: Delaware North - Melbourne Zoo

Finalist: Delaware North - Melbourne & Olympic Parks

Finalist: Delaware North - Telstra Dome

Finalist: Epicure Catering - MCG

Modern Wedding Magazine Wedding Caterer

Winner: Delaware North - The Terrace

Finalist: Ed Dixon Food Design - Abbotsford

Finalist: Nathania Springs - Monbulk

Finalist: Contessa Receptions - Mount Waverley

Finalist: Ascot House - Ascot Vale

Hall of Fame Recipients

Silks - Melbourne - Chinese Restaurant

Tutto Bene - Southbank - Italian Restaurant

Ladro - Fitzroy - Pizza Restaurant

Paladdar Thai Issan - Thai Restaurant

Crown Limited Melbourne - Professional Development

May 03

Clout of the click
Agnes King
Subject to Copyright. See Copyright information at the end of this article.
Agnes King
BRW | 03 Apr 2008 | Page: 44 | News and Features
Israeli Oron Raviv touched down in Melbourne as a 42-year-old migrant. “Coming to a new country at
that age, you can’t afford to make mistakes,” he says.
With scarce funds to promote his fledgling catering business, Catering on the Move, Raviv dropped
leaflets in letter boxes at 2am. It was not enough and he realised that he had to market himself more
aggressively. But without a big advertising budget, whatever vehicle he chose had to be affordable.
“Yellow Pages wanted $25,000-30,000 for a small space in 2004,” Raviv says. It was too much. Instead,
he designed a rudimentary website and engaged a company, E-Web Marketing, for $100 a month to
enhance it so that when people searched for “catering Melbourne” with Google, his business
would appear near the top of the listings.
This practice, known as search-engine optimisation, is growing in popularity, and its goal is to improve a
website’s ranking in search engines such as Google, Yahoo! and Ninemsn.
Without optimisation, Raviv was getting 300 visitors to his website monthly. After several months of
tweaking the content and design, cateringonthemove.com.au was attracting six times more traffic. By the
close of the 2005 financial year, the business was turning over $70,000 without any mainstream
advertising.
With 9.1 million Australians searching the internet every day - and 79 per cent of those shopping
explicitly for goods and services - it is common for small businesses that invest in website optimisation
and search advertising to realise a return on investment of 25 to 500 per cent.
“It depends on the industry vertical and how aggressive small businesses want to be - do they just want to
maintain current growth or grow dramatically,” ReachLocal Australia chief executive Steve Power says.
“We have a client, Balmain Rentals, getting 600 to 700 phone calls a month. At the same time, we have
a plastic surgeon who only wants 10 phone calls a week because that’s all he can literally cope with. So,
we scale the campaign according to the business’s ability to cope with it.”
Cost is an important factor encouraging small businesses to move online - followed closely by rivalry. “A
chief executive’s face goes ashen when they hear a competitor is appearing in the top five listings on
Page 1 of 7
Clout of the click
Agnes King
Subject to Copyright. See Copyright information at the end of this article.
Google while they’re not even appearing on the first page,” director Llew Jury of Reload Consulting, a
business coach and consulting service for small and medium enterprises, says.
Others claim an additional dynamic is present: conventional forms of advertising are not working for
small businesses like they used to. “In 99 per cent of cases, this is Yellow Pages adverts that used to
bring in 50 calls a year but now attract only five,” Power says.
Relying on intellectual property from the United States, ReachLocal set up an Australian operation last
April to capitalise on the rush of small businesses grappling with this shift in marketing and advertising.
The company has expanded to 50 staff within 10 months, a statistic Power offers as an indication of
the strength of demand.
Before plunging into the internet realm, the first thing small business should consider is whether having
a web strategy is appropriate. “Not every company will need a fully fledged e-commerce website [where
customers can purchase goods and services online], but some will,” Jury says.
SMEs need to ask: how will this help the business? What kind of leads will come from it? And, how many
of those will we convert into sales? “SMEs need to make an honest assessment of where it fits within their
marketing mix,” Jury says. From there, they can assign a budget.
The way business operates online has changed substantially in the past eight years. In 2000, it was all
about selling goods and services - electronic retailing or “e-tailing”, as it came to be known. A lot of
companies failed in this attempt.
These days, the reason for being online is to be seen. With people relying less on the Yellow Pages to
source service providers and turning instead to internet search engines, it is about being where the
customer looks. “[Web presence] is another component of the business that’s required to grow,” suburban
Sydney lawyer Alan Rigas says. “It’s not the only part, but it’s integral.”
Companies are less likely to sell goods and services online now. My Coffee Shop, which supplies
automatic coffee machines to offices in Melbourne and Sydney, spends several thousand dollars each
month on sponsored links on Google, but rarely sells a machine online.
“We encourage people to call our toll-free number to consult us prior to purchasing to avoid choosing
the wrong machine for their needs,” owner Carmelina Pascoe says. And this is typical for companies, big
and small.
Page 2 of 7
Clout of the click
Agnes King
Subject to Copyright. See Copyright information at the end of this article.
Sponsored links (also referred to as pay-per-click, search advertising or paid search) are a step up from
search engine optimisation, although they operate on the same principle. They refer to the listings that
appear in the sponsored section at the top of a search results page or down the right-hand side. Unlike
pure search listings, however, these premium spaces are purchased from the search engine provider (see
“Key word for customers”, right).
Once a person types in a key word or phrase, a search engine’s goal is to return a list of the most relevant
websites. Relevance is assessed using ever-changing factors, including matching key words or phrases to
those embedded in the content of a website, how often that website is updated, and how many other
websites link or “point” to it as an authority on a particular topic.
The search engines of companies such as Google and Yahoo! use complex algorithms (called “bots” or
“spiders”) to make these assessments - algorithms that are changed continually and enhanced to stop
people from deliberately fooling the system.
The number of pages a website contains also has an impact. “If your website only has five pages and
your competitors have 50 pages, you need to consider adding more content to boost you up the natural
listings,” E-Web Marketing chief executive Gary Ng says. “The more a client is able to work with us in
terms of our suggestions and recommendations, the better the result they get.”
Google also rejects intricate sites designed and animated in Macromedia Flash format. But some
companies, having gone to a great deal of expense to create these websites, are reluctant to change to
a style search engines can read.
Help in dealing with the tricks of the trade is a good reason to engage a search engine optimisation
company, but not everyone trusts their competency. My Coffee Shop does its own optimisation, spending
up to 40 hours a week fine-tuning the website. Pascoe claims she is achieving better results than some
rivals paying $60,000 to optimisation experts.
Whichever route a business takes, people looking for good results have to invest at least three to four
hours a week reworking their website and tweaking search advertising campaigns. “It’s crucial you know
what exact words people going to buy your product are typing into Google,” Pascoe says. Search
engines have free tools to help but she says to watch out for Americanisms such as “coffee maker” or
“breast augmentation” instead of the Australian alternatives “coffee machine” and “boob job”.
Selecting the right key words and phrases is an effective way to filter out low-value clients, Power says.
Page 3 of 7
Clout of the click
Agnes King
Subject to Copyright. See Copyright information at the end of this article.
“A big thing we see with electricians and plumbers is that they’re always busy running around doing little
jobs. We structure their online advertising so they can choose bigger and better-paid chunks of work.”
Targeting customers in this manner becomes more crucial as companies move into paid search
advertising. And as competition increases, companies will have to spend more money on increasing
their popularity or their relevance, or both, on search engines.
The cost of key words in hotly contested markets such as mortgages and travel has increased
substantially. For example, those relating to certain weight-loss products - say, Optifast diet shake - have
become very expensive in recent months, Rania Awad, who runs online pharmacy Your Chemist Shop,
says. “It’s hovering around $1.10 per click where less-known brands are 20¢ per click.”
This is countered by a trend towards more refined searches. For example, where people used to search
for a “dentist in Sydney”, they are narrowing that search to “cracked tooth North Ryde”. The benefit of
these cheap and unusual “long-tail” words is that they are more likely to clinch a sale, Power says.
10 ways To find the right website developer
01 Develop a clear idea of business objectives and requirements in a briefing document, including
a rough budget.
02 Invest in getting to know your customers and their website needs - a basic step often overlooked.
03 Ask for a referral from industry peers or business partners who have had previous experience with a
web-design agency. If a referral is not available, scan business listings from credible industry associations
or trade press.
04 Shortlist a few agencies (no more than three) that have client credentials that match the relevant
scale, quality and target audience desired.
05 Meet the agency, discuss requirements and find out whether they can meet them. Listen for an
agency that talks about the business results it has delivered for its clients, and ensure that its approach
includes building awareness as well as the website itself. Listen for good ideas.
06 Interview the agencies in the same way as an employee - it is a long-term partnership.
Page 4 of 7
Clout of the click
Agnes King
Subject to Copyright. See Copyright information at the end of this article.
07 Ask for a proposal and look at value, not price. Clarify the details and agree on the parameters of the
work for a fixed fee.
08 Ensure the technology platform that is being proposed will not soon be out of date.
09 Make sure business objectives will be met, and appoint the preferred contractor.
10 Dedicate enough time to educate the agency on all aspects of the business - it does not know
your business as well as you do.
Source: Bulls-Eye Website Solutions, Reload Consulting
The credibility bonus
Being number one on Google lends an unusual level of credibility and authority to small businesses,
Melbourne caterer Oron Raviv, above, says.
Raviv is director of Catering on the Move, which has ranked in the top three listings in its category
on Google for the past two years.
“Suppliers offer you better terms of trade,” he says. “Suddenly, big food companies are
soliciting my business, sending me samples, and if I take one of their products on board they use my
being number one on Google as a testimonial.”
People should not underestimate the benefits of these non-financial aspects of a
well-performing website, Raviv says.
Design for delivery
There are three basic levels of website, ranging in price from $1000 to $100,000-plus to build.
The first is a basic “brochure-ware” site (costing up to $5000), which takes a conventional brochure
introducing a business and its services and posts it online. “It covers who you are, what you do, how to
get in touch,” Reload Consulting director Llew Jury says.
The next step - a big one - is executing business transactions through the website. This ranges from
Page 5 of 7
Clout of the click
Agnes King
Subject to Copyright. See Copyright information at the end of this article.
automated forms to sophisticated online retailing and other financial transactions, such as banking.
“When you start automating business processes on the web, you need to engage specialist web
programmers, not just web designers,” Jury says.
In this category, mid-range costs can run from $5000 to $30,000. The cost of a top-end website starts at
$50,000.
There are mixed views about whether small business operators should invest more in optimising their
websites so they rank higher in “natural listings” or on the look and feel of the site itself. Catering on the
Move founder Oron Raviv believes money is best spent ensuring that a business appears in the top five
listings on a relevant Google, Yahoo! or Ninemsn search engines.
“If I only had $8000 to spend, I would spend $6000 on search engine optimisation and less on
the design,” he says. “People tend to invest a lot of money in beautiful websites but if no one gets there
it’s like building a shop in the middle of the desert.”
On the other hand, ¿My Coffee Shop owner ¿Carmelina Pascoe says potential clients make a
lot of assumptions based on appearance.
“Quite often the website is the first point of contact people will have with your business so it needs to
project the right image,” she says.
This image must be conveyed not just on the home page but on each subsequent page since it is
difficult to gauge exactly where within the various pages of a website a search engine will direct viewers.
Pascoe concedes that no matter how visually enticing a website is, it won’t propel a business
up the search engine rankings.
Drugs over the net
Rania Awad, above, owner of the Maroubra Medical Centre Chemist in Sydney’s south-east, invested
$70,000 with four other chemists in online pharmacy Your Chemist Shop three years ago.
Assisted by publicity on the Nine Network’s A Current Affair, it takes in nearly $1 million in sales.
“It’s $1 million I would never see sitting in Maroubra,” Awad, who is buying out her partners, says.
Page 6 of 7
Clout of the click
Agnes King
Subject to Copyright. See Copyright information at the end of this article.
The online chemist is more competitive - the lower cost of operation means Your Chemist Shop can
sell products at a steep discount. Competitive pricing also increases its market, with customers logging
on from Western Australia and Victoria.
Awad used Sydney online media agency ¿Freestyle Media to build and optimise the website.
Key word for customers
Pay-per-click, also called sponsored links, search advertising or paid search, refers to the listings that
appear in the sponsored section at the top or side of a search results page. These premium spaces are
purchased from the search engine provider.
To get started in pay-per-click, a company first needs to identify the key words that consumers will type
into a search engine when looking for its product, service or business. It must also consider preferred
geographical regions and demographic targets.
Next, an account with Google, Yahoo!, Sensis or all three is necessary. The relevant key words or phrases
must be nominated, and the available budget determined. Pay-per-click works on an auction model - the
key word costs the going rate every time a prospective customer clicks on the advertisement. But it is
possible to cap the maximum daily spending.
The goal is to convert clicks into customers, so it pays to focus on quality rather than quantity - making
the wording of a sponsored link crucial.
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Page 7 of 7

Mar 17

Lauren,

Hope you had a nice weekend.

Let me start off by saying what a wonderful job your staff did on Saturday for us. They were punctual, polite and continued to deliver consistent service throughout the day even in the heat. The food was lovely the drinks were great and the service was also commendable. Please pass on our thanks to your team as this feedback is only useful if the staff are aware of their good work. I have had people ask for the number for Catering on the Move for future use.

Lauren top job by you and your team, thanks again.

Kind Regards,

Shally Goncalves

Toll MTS

Level 13/600 St Kilda Road

Melbourne

Victoria - 3004

Mar 17

HI Lauren,

Saturday was a great day and the staff from Catering on the move was a part of the day. All my guest was so happy with the service they received from Bev, Caroline and Julie. I was extremely satisfied and amazed at the wonderful customer service received.

Thank you very much for adding the final touch on our engagement day and making it a special one.

Warmest Regards,
Kieu & Simon

Mar 14

PACKAGE 4 – Cocktails Package

$38 per head for 2 hours drinking (min 30 people)

Includes - Professional Cocktail Bar (Stainless Steel)
- Bar Staff x 2 *
- Glassware
- Equipment

Your choice of any 5 Cocktails & 2 Mocktails (Non-Alcoholic Cocktails)

3 Hours Service at $33 per person (min 30 people)
Additional hours of service after 3 hours will incur an extra $5 per person, per hour

*Cocktail Mixologist’s and Flair Bartenders available.

Mar 14

PACKAGE 3 – Beer, Wine, Sparkling, Spirits & Cocktails on arrival

$28 per head for 2 hours drinking (min 30 people)

Includes - Trestle Bar with Black Table Cloth
- Bar Staff x 2
- Glassware
- Equipment

Your choice of 2 Cocktails on arrival
Your choice of 5 Basic Spirits
Sparkling Wine – Stony Peak Brut
Red & White Wine – Lindemans Cawarra Shiraz Cab, Stony Peak Chardonnay 2007 & Lindemans Cawarra Sauv Blanc
Heavy Tap Beer & Light Bottled Beer
Coke, Diet Coke, Orange Juice, Lemon Squash, Lemonade, Still & Sparkling Water

3 Hours Service at $33 per person (min 30 people)
Additional hours of service after 3 hours will incur an extra $5 per person, per hour

Mar 14

PACKAGE 2 – Beer, Wine, Sparkling & Spirits

$19 per head for 2 hours drinking (min 30 people)

Includes - Trestle Bar with Black Table Cloth
- Bar Staff x 2
- Glassware
- Equipment

Your choice of 4 Basic Spirits
Sparkling Wine – Stony Peak Brut
Red & White Wine – Lindemans Cawarra Shiraz Cab, Stony Peak Chardonnay 2007 & Lindemans Cawarra Sauv Blanc
Heavy Tap Beer & Light Bottled Beer
Coke, Diet Coke, Orange Juice, Lemon Squash, Lemonade, Still & Sparkling Water

3 Hours Service at $24 per person (min 30 people)
Additional hours of service after 3 hours will incur an extra $5 per person, per hour

Mar 14

PACKAGE 1 – Beer, Wine & Sparkling

$15 per head for 2 hours drinking (min 30 people)

Includes - Trestle Bar with Black Table Cloth
- Bar Staff x 2
- Glassware
- Equipment

Sparkling Wine – Stony Peak Brut
Red & White Wine – Lindemans Cawarra Shiraz Cab, Stony Peak Chardonnay 2007 & Lindemans Cawarra Sauv Blanc
Heavy Tap Beer & Light Bottled Beer
Coke, Diet Coke, Orange Juice, Lemon Squash, Lemonade, Still & Sparkling Water

3 Hours Service at $17 per person (min 30 people)
Additional hours of service after 3 hours will incur an extra $4 per person, per hour

Mar 03

Good Afternoon Lauren,

Sorry I haven’t been in touch sooner as I have been meaning to thank you and your team for all the efforts that was put in for the TPS program last Friday 22 Feb.

It was a big day for all! Please give the staff that worked my gratitude for all the hard work they put in! It is greatly appreciated!

I look forward to hearing from you!

Kind regards,
Tiara

Tiara Abadi
Business Development Officer
Swinburne University of Technology
Australian Graduate School of Entrepreneurship Faculty of Business & Enterprise PO Box 218
HAWTHORN VIC 3122

Feb 08

We are servicing all Melbourne City & Suburbs as follows:

Inner city City of Melbourne Carlton Carlton North Docklands - Batman’s Hill - Digital Harbour - NewQuay -Victoria Harbour -Waterfront City -Yarra’s Edge East Melbourne - Jolimont Flemington Kensington Melbourne - CBD - Chinatown - St Kilda area North Melbourne Port Melbourne - Fishermans Bend Parkville Southbank South Yarra West Melbourne - Coode Island World Trade Centre City of Port Phillip Albert Park Elwood Middle Park Port Melbourne St Kilda St Kilda East St Kilda West South Melbourne City of Yarra Abbotsford Burnley Clifton Hill Collingwood Cremorne Fitzroy Fitzroy North Richmond Eastern Suburbs City of Boroondara Ashburton Ashwood Balwyn Balwyn North Bulleen Camberwell Canterbury Glen Iris Hawthorn Hawthorn East Kew Kew East Surrey Hills City of Knox Bayswater Bayswater North Boronia Ferntree Gully Knoxfield Lysterfield Rowville Scoresby The Basin Wantirna Wantirna South City of Manningham Doncaster Doncaster East Donvale Park Orchards Templestowe Templestowe Lower Warrandyte Warrandyte South Wonga Park City of Maroondah Croydon Croydon Hills Croydon North Croydon South Healthmont Kilsyth South Ringwood Ringwood East Ringwood North Warranwood Shire of Yarra Ranges Badger Creek Belgrave Belgrave Heights Belgrave South Chirnside Park Chum Creek Coldstream Dixons Creek Don Valley East Warburton Ferny Creek Gruyere Healesville Kallista Kalorama Kilsyth Launching Place Lilydale Macclesfield Menzies Creek Millgrove Monbulk Montrose Mooroolbark Mount Dandenong Mount Evelyn Olinda Sassafras Selby Seville Seville East Sherbrooke Silvan Tecoma The Patch Tremont Upper Ferntree Gully Upwey Wandin East Wandin North Warburton Wesburn Woori Yallock Yarra Glen Yarra Junction Yellingbo Yering South Eastern and Bayside Suburbs City of Bayside Beaumaris Black Rock Brighton Brighton East Cheltenham Hampton Hampton East Highett Sandringham Shire of Cardinia Emerald Officer Officer South Pakenham Pakenham South Pakenham Upper City of Casey Berwick Cannons Creek Clyde Clyde North Cranbourne Cranbourne East Cranbourne North Cranbourne South Cranbourne West Doveton Endeavour Hills Five Ways Hallam Hampton Park Harkaway Lynbrook Lysterfield South Narre Warren Narre Warren East Narre Warren North Narre Warren South Pearcedale Tooradin Warneet City of Greater Dandenong Bangholme Dandenong Dandenong North Dandenong South Keysborough Lyndhurst Noble Park Noble Park North Springvale Springvale South City of Whitehorse Blackburn Blackburn North Blackburn South Box Hill Box Hill North Box Hill South Burwood Burwood East Forest Hill Mitcham Mont Albert Nunawading Vermont Vermont South City of Glen Eira Bentleigh Bentleigh East Caulfield Caulfield East Caulfield North Caulfield South Carnegie Elsternwick Glen Huntly McKinnon Murumbeena Ormond City of Kingston Aspendale Aspendale GArdens Braeside Carrum Chelsea Chelsea Heights Cheltenham Clarinda Clayton South Dingley Village Edithvale Heatherton Highett Mentone Moorabbin Moorabbin Airport Mordialloc Patterson Lakes City of Monash Chadstone Clayton Glen Waverley Hughesdale Huntingdale Monash University Mount Waverley Mulgrave Notting HIll Oakleigh Oakleigh East Oakleigh South Wheelers Hill Shire of Mornington Peninsula Arthurs Seat Balnarring Balnarring Beach Baxter Bittern Blairgowrie Boneo Cape Schanck Crib Point Dromana Flinders Hastings HMAS Cerberus Main Ridge Merricks Merricks Beach Merricks North Moorooduc Mornington Mount Eliza Mount Martha Point Leo Portsea Red Hill Red Hill South Rosebud Rosebud West Rye Safety Beach Shoreham Somers Somerville Sorrento Tootgarook Tyabb Shire of Mornington Peninsula Arthurs Seat Balnarring Balnarring Beach Baxter Bittern Blairgowrie Boneo Cape Schanck Crib Point Dromana Flinders Hastings HMAS Cerberus Main Ridge Merricks Merricks Beach Merricks North Moorooduc Mornington Mount Eliza Mount Martha Point Leo Portsea Red Hill Red Hill South Rosebud Rosebud West Rye Safety Beach Shoreham Somers Somerville Sorrento Tootgarook Tyabb City of Stonnington Armadale Glen Iris Kooyong Malvern Malvern East Prahran South Yarra Toorak Western Suburbs City of Brimbank Ardeer Cairnlea Calder Park Deer Park Delahey Derrimut Dealba Deilor Deilor Downs Deilor North Keilor Park Kings Park St Albans Sunshine Sunshine North Sunshine West Sydenham Taylors Lakes City of Hobsons Bay Altona Altona East Altona Meadows Altona North Brooklyn Laverton Newport Spotswood Williamstown Williamstown North City of Maribyrnong Braybrook Footscray Footscray West Maidstone Maribyrnong Yarraville Shire of Melton Burnside Caroline Springs Diggers Rest Hillside Kurunjang Melton Melton South Melton West Ravenhall Rockbank City of Frankston Currum Downs Frankston Frankston North Frankston South Langwarrin Skye City of Wyndham Hoppers Crossing Laverton North Mambourin Point Cook Tarneit Truganina Werribee Werribee South Whyndham Vale Northern Suburbs Shire of Nillumbik Christmas Hills Cottles Bridge Diamond Creek Eltham Eltham North Hurstbridge Kangaroo Ground Nutfield Panton Hill Plenty Research Smiths Gully St Andrews North Warrandyte Watsons Creek Wattle Glen Yarrambat City of Banyule Bundoora Greensborough Heidelberg Heidelberg Heights Heidelberg West Ivanhoe Ivanhoe East Lower Plenty MacLeod Montmorency Rosanna Viewbank Watsonia Watsonia North Yallambie City of Darebin Alphington Fairfield Kingsbury Northcote Preston Reservoir Thornbury City of Hume Attwood Broadmeadows Bulla Campbellfield Craigieburn Coolaroo Greenvale Keilor Meadow Heights Melbourne Airport Mickleham Oaklands Junction Roxburgh Park Somerton Sunbury Tullamarine Westmeadows Yuroke City of Moonee Valley Airport West Ascot VAle Avondale Heights Essendon Essendon North Essendon West Keilor East Moonee Ponds Niddrie Strathmore Strathmore Heights City of Moreland Brunswick Brunswick East Brunswick West Coburg Coburg North Fawkner Glenroy Gowanbrae Oak Park Pascoe Vale Pascoe Vale South City of Monash Chadstone Clayton Glen Waverley Hughesdale Huntingdale Monash University Mount Waverley Mulgrave Notting HIll Oakleigh Oakleigh East Oakleigh South Wheelers Hill